Marketing Officer

Job Description

A Marketing Officer plans, executes, and oversees promotional campaigns and marketing strategies to raise brand awareness, generate leads, and drive sales
• Campaign Management: Plan and manage multi-channel marketing campaigns across digital, social media, email, and print channels.
• Market Research: Conduct research on consumer behavior, competitor activities, and market trends to define target audiences.
• Content & Collateral: Coordinate the creation and distribution of promotional materials like ads, videos, and brochures.
• Performance Tracking: Monitor web analytics, evaluate campaign success using key performance indicators (KPIs), and report on return on investment (ROI).
• Collaboration: Work alongside sales, creative teams, vendors, and senior management to align strategies with business goals (System Knowledge Required)