MARKETTING OFFICER

Job Description

A marketing officer plans, executes, and oversees marketing campaigns and activities to build brand awareness, generate leads, and promote an organization’s products or services
• Campaign Management: Design and run multi-channel campaigns across digital, social media, email, and print.
• Market Research: Analyze consumer behavior, track competitor actions, and spot industry trends.
• Content Creation: Write or coordinate promotional material, including blogs, ads, brochures, and videos.
• Performance Tracking: Measure success using tools like Google Analytics, SEO metrics, and ROI reports.
• Vendor & Stakeholder Liaison: Coordinate with external agencies, graphic designers, and internal teams